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Sales Manager / Lead - Installer Channel (d/f/m)

München
Full-time
Permanent employee
83,000 - 125,000 € per year

Short Facts

Join us on our journey: to build Europe's largest residential virtual power plant, we are looking for a hands-on, deal-driven and customer-obsessed Sales Manager / Lead (d/f/m) to build Flexa's direct sales channel to solar and storage installers across Germany. You'll win new installer partners, turn them into long-term key accounts and make it easy for them to sell Flexa's VPP offering to their customers. This is a builder role: you'll set up the playbook, own the numbers and help grow the team as the channel scales.

Location: Munich
Employment Type: Full-Time, indefinite term
Compensation: €83.000 - 125.000 total compensation per year gross (fixed salary + performance bonus), plus share package
Working Mode: Hybrid with high travel share – on the road with installers across Germany for a large part of the week, office days in Munich
Language Requirement: Excellent German (C2), English (C1 or higher)

Your Responsibilities

You will be the face of Flexa for installers in Germany – from the first call to a thriving, long-term partnership.
Your responsibilities include:
  • Win new installers: Build and work a pipeline of installation companies across Germany – from regional specialists to large multi-site installers. Prospect, pitch, negotiate and close partnership agreements.
  • Own key accounts: Be the dedicated key account manager for your installer partners – run regular business reviews, grow volumes and make sure every partner gets value out of working with Flexa.
  • Enable installer sales teams: Onboard new partners, train their sales staff and technicians (on-site and online), and join customer appointments where it helps to close deals.
  • Build the sales playbook: Develop pitch decks, sales materials, pricing arguments, FAQs and processes that make selling Flexa simple and repeatable.
  • Own the numbers: Define and track the KPIs of your channel – pipeline, closed partners, customer sign-ups, activation rates and churn – and drive action wherever performance lags.
  • Voice of the installer: Bring insights from the field back to Flexa to improve our product, pricing, installer tooling and marketing, and work closely with our operations, tech, product and customer service teams to solve partner issues quickly.
  • Grow the team: As the channel scales, help hire, onboard and lead additional sales and account managers.

Your Profile

Mandatory Requirements
  • Hunter and farmer: Proven ability to both open new doors and grow existing accounts – you love closing deals and building lasting relationships.
  • Sales excellence: Strong track record of hitting or beating targets in B2B sales, with excellent negotiation, presentation and objection-handling skills.
  • Installer DNA: You speak the language of craftsmen and installation business owners and are comfortable on a construction site as well as in a boardroom.
  • Technical understanding: Solid understanding of PV, home batteries, heat pumps and energy management systems (or the eagerness to get there fast), and comfort working with CRM tools and KPI dashboards.
  • Structured execution: Ability to build pipelines, processes and playbooks from scratch and keep many partners moving at once.
  • Education: Degree in business administration, economics, engineering or a comparable field – or equivalent professional experience (e.g. a technical apprenticeship plus sales experience).
  • Relevant experience: 2–7 years in B2B sales, key account management or channel sales, ideally selling to installers in solar, storage, heat pumps or the wider energy industry. Leadership experience is a plus.
  • Mobility: Valid driving license (class B) and willingness to travel extensively across Germany, including occasional overnight stays.
  • Language skills: Excellent German (C2) + fluent English (C1 or higher).

This role may not be a fit for you if you…
  • prefer working from a desk over spending a large part of your week with installers across Germany.
  • are uncomfortable with cold outreach, negotiations and hearing "no" before you hear "yes".
  • don't feel comfortable to be measured by clear sales targets and the performance of your installer portfolio.

Your Benefits

  • Competitive Compensation Package: Including salary, benefits and share package
  • Professional Development: Annual development budget of 3,000 € for coachings, trainings, books, etc.
  • Health & Sport Subsidy: Company subsidised sports facilities membership
  • Public Transportation Subsidy: Monthly subsidy to your public transport ticket
  • Lunch/Dinner Allowance Vouchers: Allowance for meals on working days as digital meal vouchers
  • Work Equipment: MacBook or Windows Laptop, smartphone and ergonomic workplace
  • Regular Team Events: Knowledge Sessions, Afterwork, Sports, Offsites etc.

A Short Note from Your Future Lead

Hello future Colleague!
I'm Cem, Head of Business Development at Flexa.
Bridging the gap between engineering and business has been a long-standing passion of mine, and I found my calling in the energy industry back when I was a student. Energy has been at the heart of every major transformation in human history, from the Industrial Revolution to today's AI-driven world and the rise of data centers. Therefore, it's a market with immense momentum, constantly evolving commercial models, new monetization opportunities, and the chance to truly make an impact.
Throughout my career, I've helped scaling startups, led global growth initiatives at large utilities, and spearheaded M&A and investment activities. My passion, however, has always remained the same: driving growth at early-stage businesses, as fast and as sustainably as possible. That's exactly what makes Flexa the perfect place for me.
Installers are the people homeowners trust most when they invest in solar and storage. In this role, you'll make Flexa their partner of choice – and you'll see the impact of your work in every new household that joins our VPP.
As a leader, I believe in giving my team members full ownership of their work and the freedom to grow in the direction that excites them most. I see myself as a sparring partner, someone who offers input and guidance when needed, gives radically candid feedback when helpful, and supports you in building a career that you're proud of.
Best,
Cem Basar

About us

Flexa, a Joint Venture between Enpal and Entrix, is chartered with delivering a Virtual Power Plant (VPP) delivering exceptional energy cost savings while supporting the transition to a 100% renewable electricity future.

The combination of delivering complete residential energy systems at great cost with savvy market participation in several revenue streams sets us up to deliver real world customer savings while improving customer satisfaction enjoying the advantages of a fully electrified and energy producing home.

Through a deep integration into the installed hardware and a direct connection to the customer interfaces, Flexa’s solution controls the energy assets (such as EV, heat pump, home storage and others) of the entire Enpal energy community with an exceptional level of accuracy, speed, transparency, and thus customer satisfaction. With intelligent real-time dispatching algorithms, Flexa maximizes Enpal customers’ usable flexibility and its returns on energy markets including costs, such as grid fees, asset degradation.